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My Story

Hi, I’m Necole.

Some of you may know me from my former celebrity gossip days. Others may have never heard of me. I want to reintroduce myself to the both of you. In 2007, I hit rock bottom. After a few stints working in radio, and pursuing opportunities in the entertainment field, I found myself back in my hometown on the Eastern Shore of Maryland living with an aunt. I had no job. I had no money. And years prior I had lost both of my parents just two years apart. I felt lost and without a sense of purpose.

In between scoring the Internet for jobs that were even remotely close to my passions, I created a celebrity gossip blog as a way to pass time. As I woke up daily to post my take on what was happening in the news, and was getting great feedback, I started to feel like there was something special there. So I dedicated myself to growing the blog and setting growth goals. Unfortunately, a monkey wrench was thrown into my plans and my aunt kicked me out after suspecting I was playing on the Internet all day. That was the biggest blessing in disguise! She took the crutch from right underneath of me and forced me to stand on my own. I packed all of my things and headed to Atlanta, which ultimately allowed me to attend events and network within the industry, and over the next 6 months my site experienced unexplainable growth. Within a year, I had become the fastest growing urban blog site in the nation.

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I eventually moved to New York, and over the next 7 years, I interviewed some of my favorite celebrities, attended award shows and exclusive events, was covered in some of my favorite newspapers, magazine and TV shows, and even flew around the world as part of Rihanna’s 777 tour. I was making more money than I had ever imagined, and was living a life that a lot of bloggers and people who seek entertainment related careers dream of. Having to keep up with the latest breaking celebrity news each and every day made for long hours, a lack of sleep, vacations that were never vacations, and a nutritional plan that was nonexistent. But I wasn’t happy. I was unhealthy. As a result, I was fatigued, dehydrated, and malnourished. I dealt with extreme anxiety, stress and depression and I was always on edge.

I also felt empty and unfulfilled. The emptiness came from my sense of guilt for having a career that was built off of reporting the dirt on innocent people. I felt guilty for delivering salacious news to my following versus content that could uplift and empower them to be better versions of themselves. Being a celebrity gossip blogger meant I had to live my life as a spectator, and having parents that had died at the young age of 41 and 42, I knew there had to be more to life than the way I was living mine. I wasn’t exactly sure what my calling was, but after 7 years, I knew that I had to make a decision to press reset on my life and evolve into the woman I was destined to be.

And so on July 2, 2015, I said farewell to my celebrity gossip blog NecoleBitchie.com.

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What I learned is that when you take a leap of faith, and venture into the unknown, it can be the most uncomfortable experience you’ll have in life

I like to compare it to a caterpillar that breaks out of it’s cocoon and transforms into a beautiful butterfly. The transformation process can be gruesome but in the process it will test your strength and encourage major growth which will allow you to eventually grow wings and fly. Over the last two years, I’ve left my old world and let go of some of the things I loved and made me comfortable to prepare to build my cocoon. But during my transformation,  I didn’t let the internet space go completely. I sort of rushed into launching a women’s lifestyle platform months later, that featured articles on beauty, relationships, travel, wellness, and career advice as well as encouraged women to share their personal essays and stories.

At the time, it was very important to me to create a safe space for young women of color on the Internet that was inspiring, empowering and motivated them to be their best selves. But rushing things never yields the best results and although I had an amazing new brand that I was proud of, and felt was helping a lot of women figure themselves out, behind the scenes I was marred by financial issues that stemmed from overwhelming operational expenses to keep the site running. That coupled with managing hundreds of contributors, editors and writers caused me to go through another bout of stress, anxiety and depression. Under the pressure of wanting to be a greater success than my old self, I admit, I bit off more than I could chew and it left me back where I started: Unhappy. Unhealthy. Unfulfilled.

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Sometimes we subconsciously create patterns in our lives without even knowing.

In late 2016, I decided I was tired of living my life feeling overwhelmed, flustered and filled with anxiety. I decided it was time to do a full reset again.  But first, I had to figure out what made me really happy. What were my passions? What did I want to do versus what others expected me to do? And most importantly, I had to get my health in order, set boundaries and take time to practice self-care.


Over the next few months, I went through a major lifestyle change which included implementing a morning routine that allowed myself to get centered before logging into work or social media.  I also started drinking a gallon or more of water a day, started meal prepping to make sure I was eating at least 4-5 protein packed meals, and exercising 4-5 times a week. Dedicating more time to my overall health resulted in a significant change in my mood, energy and productivity.

I also decided to pick up a few hobbies outside of work to balance my days, including training and competing in NPC Bikini Fitness Competitions which I won numerous trophies for and eventually earned my pro card.  Not only did I prove I could do anything I put my mind to, I walked away a better, healthier version of myself with a renewed sense of clarity. It made me realize that when you continue to pursue your passions and things that you enjoy, you don’t have to chase purpose.

Purpose will find you.

As a result of spending more time loving myself a little more, creating balance in my life and chasing my passions, I became a better business woman and was able to create content that was more intentional and fulfilling.  My followers and website readers also became inspired by my lifestyle change and started leading healthier lives while using my social media and blog posts as motivation.  The content I was producing was no longer considered junk food, I was providing the vitamin that women needed. And it was then that I knew that my purpose was to continue to share my story and help other career-oriented women to become the best versions of themselves.

I finally feel as though I have broken out of the cocoon and I am ready to spread my wings.

So what’s in my future?


Currently, I spend my time traveling the world, speaking on panels, and journaling my experiences. I am also the proud CEO and Editor-In-Chief of the women lifestyle brand xoNecole.com, which was acquired by Hollywood producer Will Packer in September 2017. During one of our conversations before we sealed the deal, he revealed to me that he wanted to invest in a brand that his teenage daughters would one day rely on for inspiration as they navigated their adult years and womanhood.  With his passion to create content geared towards women of color, it has been the perfect partnership thus far!

On the xoNecole site, we currently feature articles on career tips, self-care, relationship advice, beauty and travel for young women who are ready to elevate in all areas. My hopes is that it will one day grow into a massive multi-dimensional platform that empowers and inspires women around the world to pursue their wildest dreams while leading healthier, happier and more fulfilling lives.

This is my personal website where my supporters can keep updated on everything that’s going on with me.  The blog portion of this site and my weekly newsletter are dedicated to self-care tips and my journey of growing a blossoming media empire.  Feel free to sign up so I can continue to keep in touch.

A lot of you got acquainted with the old me through my old work, but I want to introduce you to the new version of me.


The butterfly, who’s finally spreading her wings.


I hope you enjoy!


With love,


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