If there’s one thing Necole Kane knows, it’s just how lethal generational secrets about women’s reproductive health can be, especially for Black women.

As a women’s health advocate and the founder of My Happy Flo, Necole is changing that narrative by providing women of color with holistic solutions for hormonal imbalances as well as educational content to help lower their risk of period pain, fibroids, endometriosis, breast cancer and other reproductive health conditions caused by estrogen dominance.

Her journey to launching My Happy Flo was inspired by her family’s history of early deaths caused by preventable illnesses. By the age of 35, realizing she had endured the losses of both parents, and multiple women in her family due in part to lack of knowledge around nutrition and lifestyle, she began looking inward at her own health and habits to learn how she could prevent herself from having the same fate.

During her research, she learned a sobering statistic – an estimated 80% of women were living with hormonal imbalances which could manifest into more serious complications such as fibroids, PCOS, endometriosis, thyroid disorders, breast cancer and estrogen-induced cancers if left unaddressed. Black women in particular were 2 to 3 times more likely to be diagnosed with fibroids and face more severe menstrual systems such as heavy bleeding, cramping, migraines, bloating and nausea. For decades, the only options presented to address these symptoms were birth control and painkillers that could lead to long term side effects and health risks. Necole recognized that there was a silent epidemic rising among women and never being one to shy away from a conversation, she started talking to her community and building the solution.